If your sellers are looking for ways to improve their kitchen before listing, or if your buyers want to make cost-effective updates to a dated kitchen in their newly purchased home, professional organizer Colleen Klimczak, owner of Peace of Mind Professional Organizing, has five tips. Install under-cabinet lighting. This simple project is low in cost and leaves a big impact, giving the whole kitchen a beautiful glow. Try LED rope lights that pl
Many people may be visiting your website or blog, but if they aren’t moved to contact you, it’s time to rethink your lead conversion strategy. Jayson DeMers, a columnist for Forbes.com, points out several ways marketers are unknowingly sabotaging their conversion rates.Serving up mediocre content: “If a visitor comes to your site and starts reading your content, but finds it to be thin, unoriginal, or inaccurate, they’ll instantly lose t
Instead of popping the champagne after your clients officially become new homeowners, how about setting up a photo shoot to help them document the occasion?First-time buyers are showing greater interest in sharing their status as new homeowners with their peers online, so many real estate pros are staging photo shoots to help them capture and share the moment on social media. The photos may include props such as a “First Home” sign, or the bu
Video is the future, dive in now and avoid playing catch-upDo you hate the feeling of playing catch up? I know I do.It’s an awful feeling — you already have a million tasks to perform every day, but then in the back of your head you also know that big picture changes are needed in your business because you’re slipping further and further behind the competition.Ugh.So here’s an opportunity, or a warning. It all depends on how you act on it
As a real estate professional, you know how important it is to get your name in front of prospective clients. With the modern digital world increasingly mobile, the opportunity to create real impact and grow your business is yours for the taking.Increasing your online visibility can seem daunting, but there are some relatively easy ways to accomplish this.With that we outline four tips to increase your business’ online visibility when consumers
Don't believe what some agents say -- they aren't a waste of timeKey Takeaways When done right, open houses attract buyers and potential clients for a savvy agent.Not only do open houses create opportunities for sellers to find buyers, but they also create future business opportunities for real estate agents — when they’re done right.Despite the fact that open houses can be excellent for both sellers and their agents, many real estate r
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Homeowners who neglect routine maintenance heading into the colder months may find themselves faced with an expensive repair bill. For example, forgetting to clean the gutters could cause ice to build up and damage your roof. Windows and doors not properly sealed could cause your heating bills to surge.The New York Times recently highlighted a few maintenance chores for homeowners to do before the weather gets chilly, including:Examine the ext
Homeowners should not become overconfident in a seller’s market, or they might end up sabotaging their sale. Realtor.com® recently featured common home seller negotiation tactics that can backfire, including:Starting a bidding war.“If mishandled, people may assume the worst, and the best offer may walk away,” Sep Niakan, broker-owner at HB Roswell Realty in Miami, told realtor.com®. For example, bidding war problems can surface when fai
Children in Oregon may get the most treats this Halloween. Households in the state spend the most per person on Halloween sweets, according to shopping app Ibotta, which looked at candy purchases across the U.S. the week before Halloween in 2015 and 2016. Oregonians spend a whopping $40.29 per person on candy.The app ranked the following as the top states that spend the most per person on candy: Oregon Washington New Jersey Utah California New Y
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